book Deborah Nas | Innovation Tools and Methodologies | Design Strategies | Strategic Design Methodologies | Innovation Management | Successfull Tech Innovation Examles | Design Things That Make Sense | Tech Innovator's Guide | boek | debuut | Technological Innovation | Innovation Process | Innovation Best Practices

BEcome a better tech innovator

Hands-on design strategies to create

tech products that people really want


          Over 70% of tech startups fail. Their products are often hard to understand, expensive, raise (privacy) concerns, or are simply lacking the right set of features.
Innovators can, and must, do better.

 

Deborah Nas

Quote Innovation challenges | Consumer-focussed thinking | Develop New Tech Products and services | Consumer needs and expectations | Consumer concerns | Product adoption rate
Deborah Nas | Contact | Keynote Speaker | Author | Thought Leader in Innovation | Consultancy | Sparring Partner | Helps Innovation Teams Become Successful

for startups, scaleups,

and innovation teams

Develop tech products that consumers love and want to use

Design for technology adoption and accelerate growth

Investors | Accelerators | Incubators | Poduct-market fit | Value Creation | Agile Team | Consumer-focused Thinking

for investors

and accelerators

Ensure product-market fit and speed up value creation

Help agile teams embrace consumer-focused thinking

Event Organization | Congress | University | Design School  | Education | Human-centered | Tech students | Design students | Inspiring and tailored Keynote Presentations | Deborah Nas

FOR universities
and event managers

Mold design and engineering students into better innovators

 Inspire your audiences with impactful keynote presentations

Why do so many new tech products fail? 
How can technology be applied in a meaningful way? 
 What accelerates technology adoption?

Deborah Nas transformed knowledge gained in her 25 years of experience as a designer, professor, and thought leader in technology-based innovation into a practical guide for everyone working in tech innovation.

The design strategies in "Design Things That Make Sense" will guide you in developing successful new products and improving existing products.

 
Design Things That Make Sense
Design Things That Make Sense

The Tech Innovator's Guide will help you develop great ideas into successful tech products

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Sensing a need for Design Strategies
Sensing a need for Design Strategies

Human-Centered Design Strategies: the key to successful tech innovation

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Design Things That Make Sense
Design Things That Make Sense

Combine Design Strategies to strenghten product benefits and mitigate consumer resistance against technology, and you might hit the innovation sweat spot.

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Design Things That Make Sense
Design Things That Make Sense

The Tech Innovator's Guide will help you develop great ideas into successful tech products

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