how to BEcome
a better
tech innovator
Hands-on design strategies to create
tech products that people really want!
Over 70% of tech startups fail. Their products are often hard to understand, expensive, raise (privacy) concerns, or are simply lacking the right set of features.
Innovators can, and must, do better.
Deborah Nas
for startups, scaleups,
and innovation teams
Develop tech products that consumers love and want to use
Design for technology adoption and accelerate growth
for investors
and accelerators
Ensure product-market fit and speed up value creation
Help agile teams embrace consumer-focused thinking
FOR universities
and event managers
Mold design and engineering students into better innovators
Inspire your audiences with impactful keynote presentations
Why do so many new tech products fail?
How can technology be applied in a meaningful way?
What accelerates technology adoption?
Deborah Nas transformed knowledge gained in her 25 years of experience as a designer, professor, and thought leader in technology-based innovation into a practical guide for everyone working in tech innovation.
The design strategies in "Design Things That Make Sense" will guide you in developing successful new products and improving existing products.
The Tech Innovator's Guide will help you develop great ideas into successful tech products
Human-Centered Design Strategies: the key to successful tech innovation
Combine Design Strategies to strenghten product benefits and mitigate consumer resistance against technology, and you might hit the innovation sweat spot.
The Tech Innovator's Guide will help you develop great ideas into successful tech products
mail: connect@deborahnas.com
phone: +31 (0)622396657
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