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         The Tech Innovator's Guide is the essential knowledge source for everybody working in technology-based innovation.

Design Things That Make Sense introduces a human-centered approach to creating tech products and services that people love to use and continue using. In other words, it will help you 'design things that make sense' and improve your innovation success rate.

The book offers insights and practical tips on how to hit the innovation sweet spot

for tech products and services

technology-based

innovation

          Understanding consumer behavior and the science behind technology adoption and resistance will help you design tech products that appeal to more people, faster.

To develop successful tech products, an iterative innovation process, in which you frequently switch between a technological perspective and a consumer perspective, is essential. The design strategies in this book are inspiring and make it incredibly simple to implement this consumer perspective into your tech-driven innovation.

24 design strategies to strengthen benefits

       Fulfilling consumer needs and outperforming their expectations is a prerequisite for successful innovation.

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Customize
Personalize
Make It Simple
Save Time
Make it Hassle-Free
Enable Anytime, Anywhere
Offer Structure
Guide Decision Making
Save Money
Increase Efficiency
Elevate Performance
Delight the Senses

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Evoke Joy
Shape Memories
Stimulate Learning
Provide Insight
Fuel Motivation
Drive Social Interaction
Deliver Prestige
Boost Social Impact
Facilitate Sharing
Lengthen Lifespan
Reduce Footprint
Unleash New Value

 

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Increase Personal Safety 
Preserve Data Privacy
Offer Transparency
Boost Security
Give Control
Ensure Compatibility
Be Future-Proof
Comply with Regulations
Build Partnerships
Fit Social Norms
Make It (In)visible
Create Familiarity
Design for Marketing Strategies

13 design strategies to mitigate resistance

          Mitigating resistance

is not about persuading consumers to adopt your product; it's about developing better products that trigger less resistance.

 

TO DESIGN TECH PRODUCTS THAT MAKE SENSe

YOU NEED TO

STRENGTHEN PRODUCT BENEFITS

AND

MITIGATE CONSUMER RESISTANCE

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if you have one of the following roles, this book is for you:

 

Startup Founders

Improve the value proposition and

speed up adoption of your innovation

by infusing consumer-focused thinking throughout the design process

 

Scaleup Managers

Fuel growth

by helping agile teams embrace consumer-focused thinking and user-centered design

 

Product Owners

Help (agile) innovation teams

develop better

and more successful

tech products

Design Professionals

Use this guide as a reference manual and inspirational tool

in your design projects

Design Tutors

Boost your students’ design knowledge and help them become great innovators

Design Students

Fast track your design process by using the design strategies and accompanying tactics

Subscribe to the bimonthly newsletter and receive new case-studies, tools and workshop manuals!

This guide is the essential knowlegde base and a source of inspiration for successful tech innovation! 

A Note from the author

 

Successful innovations manage to combine different and often difficult to unite elements into one logical whole. At first encounter, they instantly make sense. It’s easy to recognize products that make sense but challenging to create them.

 

When I began teaching at universities, I realized that a practical knowledge source for designing great tech products was lacking and I set out to fill this gap. I combined theory, case studies, and my practical experience to define a set of design strategies that can help you create tech products that instantly make sense to potential customers. 

 

The book will be a valuable reference guide during your innovation process and the toolkit will help you apply the design strategies in a workshop setting.

 

If you’re interested in more case studies and examples, follow me on social media or connect with me on LinkedIn.

 

Now, go innovate!
Deborah Nas

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