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innovator's toolkit

         The Tech Innovator's toolkit helps innovation teams develop great ideas into successful tech products.

The Toolkit is designed for teamwork, workshops, brainstorming sessions, and co-creation sessions

13 design strategies to mitigate consumer resistance

The Tech Innovator's Oath


You, the innovator, create new products by applying new technologies. As such, you bear a major role in shaping our world. Your actions and the products you create will inevitably have consequences, whether intended or unintended.


Tech teams should consider their ethical and moral standpoint and hold each other accountable throughout the innovation process, hereby ensuring that they are using their power for good.


You are invited to download the Tech Innovator's Oath, discuss it with your team, and make changes as you see fit. Make it a team exercise to discuss and sign the oath at the start of each innovation project.

Downloadable Tech. Innovator's Oath

Boost creativity and generate great ideas for tech products


Create strong product benefits and mitigate consumer resistance

innovation Workshops

The Tech Innovation Workshop Manuals will help you and your innovation team with a step by step approach to successful and meaningful human-centered tech innovation. 

Download the Ideation Workshop Manual and learn how to use the Tech Design Strategies for boosting creativity and generating great ideas for tech products.


Stay tuned for the Value Proposition Workshop Manual that will be released in 2022.

Workshop Manuals

innovation Canvas

The Tech Innovator’s Canvas will help you structure your value proposition.


When using the canvas to analyze comparable value propositions in other geographic markets you will discover successful Tech Design Strategies frequently used to strengthen product benefits and mitigate consumer resistance.


The canvas is also a helpful tool to discover opportunities to stand out from the crowd by deconstructing competing value propositions.


design strategies
card set

The Tech Design Strategies Card Set is the perfect tool for brainstorm sessions, workshops and co-creation sessions. The 37 cards with Design Strategies offer inspiration and help you make decisions regarding your product’s positioning.


Most successful tech products rely on two or three Design Strategies from the “strengthen benefits cards”, while other design strategies play a supporting role. Combining too many strategies will muddle your product’s positioning and confuse consumers. In short, choose wisely and keep it simple.


To minimize consumer resistance against your tech product, you should strive to incorporate as many of the Tech Design Strategies on the “Mitigate Resistance cards” as possible. They  become increasingly powerful when applied in combination with each other.

Design Strategies Card Set
Overview of Design Strategies

design strategies

This 2-page Tech Design Strategies Overview is a helpful reference guide at all phases of the innovation process.


It provides you with a complete overview of 37 Tech Design Strategies, including a short description of each design strategy.


  • 24 design strategies
    to strengthen your product's benefits


  • 13 design strategies
    to mitigate consumer resistance


It is also functions as a perfect reference guide during workshops.


Heart Of Human-centered
Tech Innovation

Print it, put it next to the coffee machine to spark new conversations about desinging great tech products. 


The center of the Heart visualizes the 13 Tech Design Strategies to mitigate consumer resistance, as consumer resistance is the core of many tech products’ failures. Around them you find  the 24 Tech Design Strategies to strengthen product benefits. Benefits are what make your product desirable.


Choose the Tech Design Strategies wisely to create an easy-to-understand product that people will love!

combine design strategies to



and you might strike gold

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